Gloriana Wilmington Symphony CFAC Unit4media“Best Breakthrough Artist”

at the American Music Awards in 2009, and the 2011 act for Chords for a Cause: Gloriana. Gloriana joined the Wilmington Symphony Orchestra on November 5, 2011 in Wilmington’s Kenan Auditorium to raise funds and children’s spirits.

This was a homecoming show for Gloriana. Two of its members, Tom and Mike Gossin, attended the University of North Carolina-Wilmington. Just a few years before, they may have been among the university students filling in the audience.

The audience’s tickets went towards New Hanover Regional Medical Center‘s cause, just like the previous years. This year supported the Betty H. Cameron Women’s and Children’s Hospital’s Smile Campaign. The hospital purchased specially designed teddy bear wagons and colorful duck IV poles. These cheer the children as they move from their rooms to therapy or playrooms.

To generate these smiles, the concert needed to generate some buzz.

Chords for a Cause Buzz Man: Steve Barber

Marketing for such a rising star at such a fundraiser was no easy task. Steve once again spent hours designing all of the large and small, electronic and print media to market the event.

He spent a few more hours redesigning those materials, too.

In a mad scramble, Steve rehashed the media after Gloriana readjusted their players.

The product? Just as appealing as the first version.

Gloriana Wilmington CFAC Design Unit4media
Gloriana Wilmington CFAC Design Unit4media

New posters were posted. Gloriana mixed their country with the classical music of the Wilmington Symphony Orchestra. Smiles spread across the needy children in our hospitals.

It was a challenge but a privilege to once again work for Chords for a Cause. Thank you to all of the talented and kind hearts who make such an impact on the community!

Need your cause marketed?

Unit4media wields the technological and artistic knowhow to get your business across. Trained with fine art degrees and years creating for companies out in the community, we’re seasoned. We create websites, ads, videos, photos, logos: whatever high quality media you might need.

Contact Unit4media at or call 724-812-6679.



Learn more about Chords for a Cause and their sponsors:

Chords for a Cause

Unit4media 2011 Chords for a Cause Marketing Materials


Lumina News Article on the 2011 Chords for a Cause

Kenan Auditorium

Wilmington Symphony Orchestra

New Hanover Regional Medical Center

Wilmington Health Associates

Sunrise Broadcasting